Castelli Gets Going in Portland
July 20, 2006
The City of Portland and other agencies statewide want to see Oregon become an epicenter for cycling manufacturing and we're well on our way there.
Castelli dates back to 1876, stemming from an Italian tailoring family. Armando Castelli is famous for introducing skilk into cycling jerseys to lighten up the wool that was common at the time. Castelli is known for their innovation, though they admit they've been lacking in that department over the last few years. They hope their new start in Portland - they moved here last November - will give them just the spark they need.
The Castelli marketing campaign will stem from a week's worth of research in Italy by a cycling-enthusiast ad agency rep who spent time interviewing Castelli family members, reading old letters and looking at old photographs. Oh, he also rode over 350 miles of Italian roads. The new products developed by Castelli will feature a specialty line of technologically-advanced apparel at an increased cost. They hope to cater to those of you who love your bikes so much you're willing shell out the greebacks to prove it.
Posted by orbike at July 20, 2006 11:33 AM
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Comments
I'm wondering if the city of Portland offers incentives for bike companies to move here, like tax breaks and all of that.
Posted by: Brian at July 21, 2006 6:57 PM